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WhatsApp Business: Pros and Cons

 


WhatsApp has revolutionized the lives of people and businesses globally. After Facebook acquired it, there have been several updates with additional tools or services in this application. The most talked about feature that was released not long ago is ‘WhatsApp Business’. This new tool is catered solely for small businesses. Studies suggest that using this tool has improved the sales of many small enterprises. Are you concerned if it is a good fit for your organization? Read on to get a complete picture of WhatsApp Business pros and cons.

 

  • Zero Cost: Both WhatsApp and WhatsApp Business is free to use. These apps also enable you to reach out to other users through voice or video calls at no additional cost.
  • Accessibility: The application is accessible to all Android, iOS, and Windows phones. However, you need to have an active internet connection and smartphone to use this app.
  • User Account: You need a phone number to get started with this app. The account can be accessed only on one device, which could be a huge drawback for businesses. Although the account can be accessed via desktop application, it must be active on the mobile phone too. In addition, the app is banned in some countries as it doesn’t comply with their policies.
  • Easy to use: WhatsApp is among the top mobile applications that are used for text messaging. The user interface is extremely easy to use, and it is already popular, which gives you an edge to reach out to a larger pool of customers.
  • Easy Communication: With the new feature, you can set a shortcode for text messages that you need to use very often, like welcoming messages, payment confirmation, and similar. It saves a lot of time. It also offers to set automatic away messages when you can’t access the account.
  • High Engagement: It is a great tool to engage with your customers. You can share a status update and give a sneak peek to your customers. It is a great way to advertise your products without much investment.
  • Stay Organized: The business version allows you to label the chats; you can classify them as ‘new customer’, ‘new lead’, ‘pending payment’, ‘paid’ to suit your needs. It helps you stay organized and keep track of leads for your business. You can also broadcast messages to multiple customers.
  • File-Sharing: You can share the data with other users via images, recorded messages (audio or video), weblinks, documents, etc. Although, you cannot share documents larger than 100 MB or video files exceeding the data size of 16 MB.
  • Lack of Security: There have been many speculations around privacy policy and security when using WhatsApp. It does not offer enterprise data protection, i.e., it has access to its user’s address book data and can even store it. This puts a risk to the privacy of users.

 

It sure is a gateway to stay connected with your customers. There are some potential drawbacks, which we hope would soon be resolved by WhatsApp’s team.
Grab your phones and give it a try!